Social media is cool, fun and super-functional. You can do almost anything possible on the internet with social media platforms. Hence, they’re currently some of the most effective tools businesses, and organisations use to reach audiences. 

But surprisingly, many resellers in the UK aren’t maximising the opportunities social media provides for them. That may be because of the business structure or some other constraints. However, given social media’s versatility, resellers can also put it to profitable use.

That may lead you to ask, “How can I use social media for my reselling business?” This blog is your ultimate answer to that question. Here, we’ll explore why your UK reselling business needs social media and how to best use it. 

What is Social Media Marketing Explained

Social media marketing refers to any form of advertisement you do with social media, including 

• Social media posts
• Social media ads 
• Videos 
• Influencer partnerships 
• Reels and Behind-the-Scenes Content 
• Social media challenges
• Live video sessions

That said, social media marketing can come in different forms, which a reseller can harness for business growth. The first involves paid social media promotions. Here, you pay the social media platform to display ads to users that fit a specific demography. Some excellent examples of this SM marketing option are the unsolicited ads that play in between Facebook and Instagram reels.

The second option involves consistently posting and promoting your goods on your profile. This method involves curating a target audience by publishing and sharing content they want to see. 

Another SM marketing option involves influencers with a sizeable number of dedicated followers on their social media accounts. Influencers constantly post content for their followers and are always looking to grow their popularity. Therefore, you can leverage influencer marketing by employing these individuals to promote your goods to their followers.

Do Resellers Need Social Media?

Every business in the UK’s digital-powered commerce scene needs social media. That explains why the volume of social platforms users (Facebook, Instagram, Twitter and so on) are consistently rising over the years, as reported by Statista.

However, while it seems everyone is doing social media marketing now, some UK resellers still don’t understand WHY. Hence, they’ve not been maximising the opportunities social media provides. 

Social media isn’t only an “in thing” now; it’s a system that works and has an evident propensity to be better. 

Below are a few points to support this assertion and why you should leverage SM for your reselling business.

Direct Access to a Large Audience

As of June 2022, there were 57.6 million active social media users in the UK. The current UK population is close to 69 million. Consequently, approximately 84% of the entire UK population uses at least one social platform, and you can market your products to them.

Imagine if you can get 2% of 57 million people to listen to your reselling business. Then, consider how that can skyrocket business popularity and improve your sales numbers.

Social media platforms provide a stage to advertise your product better than an Ed Sheeran concert in Wembley. There’s almost no better platform to reach many people with similar interests than social media.

Access to Useful Data

Social media platforms are generally free to use. The catch is these social media platforms often have access to personal data curated as a function of each user’s social media behaviour. 

And data is a precious commodity in this age. Businesses, corporations and companies use data to get insights into consumer behaviour and better tailor their products to target specific demographics.

But of course, you can’t approach the social platforms’ authorities and expect them to give you such data because you asked nicely. You probably won’t get it even if you offered to pay for it. But, there are other ways to get valuable data for your business. 

For example, you can use social media ads to target specific demographics. Then you can use analytics to study how that group interacts and reacts to certain contents. You can generate the needed data through trial, error, and experimentation. It’s a long process, but the right automation and AI tools can help simplify it once you identify what you intend to achieve.

Many savvy resellers have used this social media hack for their businesses. You shouldn’t hesitate to use it too.

Perfect for Developing Brand Identity

Social media is also a great avenue to cultivate, build and share your brand image. Several SM users prefer to find opinions on certain products or services before purchasing. 

According to Global Web Index, up to 54% of browsers use social media to inform purchasing decisions. Therefore, that’s where you want to position yourself as a solution provider in your niche.

The best part is most social platforms make identity-building straightforward. You can easily create profiles for your brand, curate and share posts, write long-form copies, and upload images. That way, you can make it easy for customers to recognise your brand without even looking at your products. 

Furthermore, most social platforms now offer business profile features. So you can easily set up a business-optimised account on the media. Then, the SM platform will display the accounts as a business profile to any visitors. 

Easy Customer Service

Remember when you enquired about a product and reached out to the vendors via Twitter or Instagram? Using social media, you can do the same for your business as a reseller. Since most people spend a lot of time on social platforms, they’ll find it easier to correspond with you if you’re available there.

Of course, that doesn’t mean your dedicated support system via website or email will become redundant. However, your social media account will serve as an ad hoc customer service channel. And since most social platforms are original communications frameworks, they’ll enable you to correspond with customers in real time and quickly sort pressing matters.

How To Use Social Media For Reselling Business

Now that you understand why resellers need to use social media marketing for their business, the next important thing is to determine how to do it. 

Below, we’ll examine the best way to leverage social media for your business. 

Define What You Intend to Achieve, Why, and How You Intend to do it

Before implementing any strategy or plan, the first consideration is to determine what you want to do. Essentially, you must define your goals and objectives. So, in this case, you should clearly state the result you envisage from the social media marketing efforts.

Your primary goals for using social media marketing in your reseller business may be to grow and scale up. However, you should target bigger metrics when building your strategy. For example, you may focus on milestones like

• Driving more traffic to your website or specific webpages
• Building an engaged following that’ll constantly interact with your content
• Getting more direct sales from social media
• Getting patronage in local walk-in stores

Once you know what you want to do, define why you want to achieve the goals you’ve outlined for your reselle business. The saying goes, “If the purpose of a thing is not known, abuse is inevitable.” It’s easy to veer off course when you don’t have a clear reason to chase the objectives. 

Then again, your goals may be self-defining, meaning the goals themselves provide the reason, like in some of the examples above. In such cases, you don’t need to find an additional purpose for your objectives.

However, knowing “what” and “why” won’t amount to much if you don’t identify “how”. So, once you know the things you want to achieve, the next point of action is determining your strategies to hit the goals. You’ll find out how to do that in the subsequent points.

Determine Your Audience

One of the best things about social media is its billions of users. However, that’s also a factor that makes it a tricky place to do business. You may as well be screaming into the wind if you don’t curate and target your efforts to a specific group of social media users.

Social users aren’t robots; they have interests and dislikes. So, not everyone needs or cares about what you have to offer. Hence, as a reseller, you must curate your social media marketing efforts for only those who need your products.

To do that, you must determine your audience, meaning you must find the specific set of people who either care about, need, or want what you have to offer. Fortunately, most social media platforms make that easy. To find people, you can browse topics around the product, create or join forums and participate in discussions about the items you sell.

Alternatively, you can use social ads and let the platforms find the audience for you. Of course, you’ll pay for that, but it takes a ton of work off your hands. All you need to do is create the ad copy, specify the demography you want to target and let the platform do the job.

Then again, it’s not every social media platform that you need. Your goal is to dominate a specific reseller niche, not 80% of the UK market. So, you should also find where your audience lives. 

You can do that the hard way by painstakingly searching forums and groups on each social media. Or you can employ tools like Google Analytics to find them quickly.

Create and Optimise Your Brand’s Page

If your brand is your business’s identity that people recognise, your social media and website pages put a face to the brand. These platforms are where people look whenever they want to check out your business and what they can get from you. But since many of your customers use social media, there’s a higher chance they’ll look for you there.

You must optimise your reseller business’s social media profiles to look presentable and informational for visitors. Your social media profiles must contain all the information below. 

• Your business name and brand logo
• The physical location of the business and all the other places within your coverage
• Contact information
• A purchasing process guide for the buyers.

These details are the fundamental ideas for designing your reseller business’s social media profile. Neglecting any of them can negatively impact your marketing efforts. 

You should also input elements such as relevant keywords, hashtags and clear CTAs on the page. However, you should use minimal jargon to make it easier for customers to understand your message. Lastly, don’t forget to add relevant links to your main website or store on your profile page.

Implement Your Strategies

Th first point discusses developing a plan from the beginning of your social media marketing considerations. In this stage, you implement the strategies and set the wheels in motion to achieve your goals. 

The easiest reseller social media strategy involves curating content for specific audiences. Content is a fundamental key to building organic engagement. Hence, most resellers and social media entrepreneurs employ the content elements mentioned below.

• Articles and helpful blogs
• Guides and ebooks
• Live videos
• Q/A sessions
• Behind-the-scenes
• Testimonies, reviews and user feedback
• Other user-generated content
• Collaborations with partners and influencers

The features above are the biggest hitters in social media marketing. Of course, we can’t downplay the rise of infographics, memes, video clips, quotes and other snackable content. However, those only serve to drive interaction and engagement. The big hitters above catalyse conversion and customer retention for your reseller business. 

If you’re unsure where to start regarding the content strategy, think about pressing questions your customers may need answers to, then detail the response in a post. You can also get content inspiration from your competition; it’s not cheating if you avoid plagiarism in your output. 

Lastly, you can deploy social listening to get insights too. Social listening is a technology which enables you to listen to discussions involving your brand, competitors or the industry. Then you can use the information you gather through these avenues to generate content ideas. 

However, consistency is critical for resellers deploying social marketing strategies. You must ensure consistency in your content message while implementing these strategies. So, always present high-quality information that fits your brand image and resonates with your audience.

Evaluate, Recalibrate and Redeploy

You’ve planned and implemented your strategy, but it’s not yet time to sit back and watch your business grow. In fact, here’s where the saying “the reward for good work is more work” takes its meaning. 

Hence, the next step after implementing your strategy is to evaluate its effectiveness. Here’s where you answer the questions:

• How well does this strategy work?
• Is it sufficient to achieve the goals you outlined?
• Will the returns be worth the investment? 

You must define key performance indexes (KPIs) for measuring the strategy’s effectiveness. The KPIs may include metrics like the number of people reached, percentage of engagement increase and so on. 

If the strategy meets or exceeds expectations, you only need to keep monitoring its progress going forward. However, you must identify why and fix the problem if it fails to meet expectations. Determine the factors preventing the social media campaign from reaching expectations, then apply the necessary fixes and redeploy.

Reiterate this process as often as necessary until you find the best way to leverage social media for your business. Once you find it, you can focus more on monitoring and improving it.

Engage With and Encourage Engagement From Followers

Many users want to send a private message to your reseller business on social media. So, you must keep your “DMs” open on social media. 

Leave no message unopened or unanswered. Also, take your time with the replies, don’t simply copy-paste generic responses (unless you’re replying to a FAQ).

Furthermore, you should encourage your audience to like, give honest feedback, and share your posts. On social media, engagement drives more engagement. 

For example, if a customer shares an opinion on your products, someone else may affirm or debate it. The more of those you get, the higher the engagement will be on your social media efforts.

General Social Media Tips for Resellers

Resellers can leverage social media marketing for their business without investing too many resources. It becomes much easier if you apply the social media tips discussed below.

Grow your Follower Base

Your social media marketing efforts will be more effective if you have a large following. 

The larger your audience, the more engagement and results you can expect from social media campaigns. Hence, you must work hard at developing your brand’s social following.  

Try Social Commerce

Another viable social media business idea for resellers is diversifying into social commerce. It’s great that you want more traffic on your website and main store. 

But many social media users will prefer to complete transactions on social media. So, you should make provisions for such customers to start and finish transactions via social media. 

Streamline Customer Service with Autoresponders and AI Chatbots 

We encourage you to always respond to all private messages. But we also understand that it can and will get overwhelming, especially if you’re running it alone. So, you can make your work easier by deploying the right technology to undertake specific tasks for you. 

For example, autoresponders and AI chatbots are features available on most social media platforms that you can leverage for communicating with customers. 

Most customers have similar enquiries, so you can create a set of Q&As to address them. You’ll simply program the chatbot to address questions to the enquirer and give responses depending on their replies.

Post Often

Again, consistency is essential to efficient social media marketing for resellers. And a good show of consistency is to post often. So, ensure to upload several relevant information as often as possible. The point is to keep your reseller business in your audience’s faces to ensure top-of-mind awareness. 

Resellers Need Social Media Too

There, you have our social media marketing advice for resellers. You can use social media marketing or go the direct route with social commerce. The opportunities are numerous and vastly profitable.

At Crep Chief Notify, we can help you leverage social media for your reseller business. Our intuitive reseller platform provides hands-on help for UK resellers. We’ve got you — from what to sell, when to sell it, to marketing advice. 

Contact us to learn more about how we can help you!