According to Statista, the months of December and January are the months where retail activities are the highest in the UK. In addition, the numbers also show that the UK enjoys the most sales in Europe during the holiday season.

But do you leverage this shopper behaviour to boost your reselling sales during the holidays?

We can help.

This article walks you through tested and trusted tips to help you improve your reselling sales numbers during this holiday season. You’ll also find valuable insight into having more successful holiday sales. So, let’s get into it! 

Reselling Sales: Meaning and Benefits.

Reselling is buying goods to resell to consumers rather than consuming them yourself. A company or individual involved in reselling typically buys products or goods in large bulk at discounted prices and then sells them to the final consumers. 

Resellers play a pivotal role in retail and the entire supply chain because they link manufacturers and consumers. 

Of course, there are also several benefits to engaging in reselling sales. They include:

Flexibility

One of the significant benefits of engaging in reselling is that you have a wide range of products and manufacturers to choose from. Therefore, you can quickly try various options until you find the most profitable one. 

Fun fact? If you run a small reselling business, you can easily switch between products and be insulated from risks if the market demand for your products fluctuates. 

Quick Expansion

It is typically easier to expand a reselling sales program than other business types. All you have to do is connect significantly with the suppliers and be willing to maximise online marketing sales and tools.

Support from Manufacturers 

Resellers generally enjoy support — from logistics to marketing and technical aid — from manufacturers and product producers. Some manufacturers even train resellers to help them properly understand their products and benefits. Others also help their resellers boost sales and other engagements with marketing channels. 

Efficiency and Time-Saving 

Your process as a reseller is very efficient and time-saving compared to other entrepreneurs. With reliable suppliers who will deliver at short notice, you can focus on growing and expanding your client base. 

How to Boost Reselling Sales during the Holiday Season 

Here are some strategic steps that you can take to increase reselling sales this Christmas and New Year:

Optimise your website to improve conversion

If you want to increase reselling sales,  your business website is a crucial piece of the puzzle. After all, statistics show that more and more people are buying via online channels, making it essential for entrepreneurs to have a website and optimise it thoroughly. 

Here are some tips for optimising your website to increase reselling sales include:

• Ensure it is mobile-friendly: Experts predict mobile sales will amount to about $710 billion by 2025. In other words, more shoppers will start using their mobile devices to go through stores for products and services. Therefore, if you want to keep your competitive advantage, you must ensure that your website is well-optimized to display and run properly on mobile devices. 

Here are some tips to optimise your website for mobile devices:

• Personalise the availability of products or shipping estimates to the precise location of customers.
• Improve the website’s speed by enabling dynamic page serving 
• Highlight the best deals above the fold area 
• Remove sidebars and pop-ups for mobile users to prevent friction 
• Customer details can be pre-filled during checkout to avoid errors 
• Make use of the Google Mobile-Friendly test to check your website 
• Ensure you implement suggestions made for optimisation 

• Optimise Keywords for SEO 

You can improve the traffic to your website by optimising your website for keywords relevant to the products or services you are selling. Doing this enables search engines like Google to rank your website high when someone does a search related to your niche or products.

• Improve the design and user experience of your website.

This is one of the vital ways to increase eCommerce holiday sales. Improving the user experience on your website ensures that visitors will find it convenient to stay, order or revisit. Some ways you can make your website more appealing include payment integration, designs, videos, and images that properly explain services and products, amongst other things. 

• Include Contact Information 

With the rise of many fake websites and phishing attempts, individuals are wary about the sites they visit on the internet. However, one of the ways to reassure internet users that your website is safe is to include a contact address. According to statistics, 44% of internet users will leave a website that fails to provide a contact address. 

Furthermore, providing a contact address improves user experience and the seamlessness of your service because it allows visitors and customers to reach out to you if they have questions. 

• Ensure there is a search function 

You want to do everything possible to ensure visitors to your website enjoy their experience. One crucial way to ensure this is creating a search function, as it makes it significantly less challenging for visitors to find the products they need, and this will impact sales during the holiday season.

• Write out clear and engaging descriptions. 

When buyers purchase on the internet, they cannot feel or test your products. This means they will have to refer to the images, videos, and product descriptions you provide on your website. 

Therefore, your images, videos, and descriptions must be clear, engaging, and detailed if you hope to increase reselling sales. Also, ensure that you cover every essential feature and benefit of a product in the description section. In addition, you should study how buyers engage with your descriptions to learn how to optimise them. 

• Make use of reviews 

This is one of the most important ways to optimise your website and boost reselling sales this Christmas. People generally believe the opinions of others about a product or service, especially when that opinion comes from experience. This makes reviews one of the best ways to convince individuals to buy from you. 

• Page speed optimisation 

This is a crucial website optimisation metric for several reasons. First, it is a critical basis for Google’s SERP rankings. Secondly, it helps reduce the bounce rate on your site because visitors generally prefer websites that load fast and are less likely to leave when they do. So, ensuring your page loads quicker is crucial for sales during the holiday season.

• Boost website security and display it 

This may not be directly linked to sales, but it is connected to customers’ trust in your website and their willingness to input payment details. Therefore, ensure that you go out of your way to secure your website against hackers and other fraudulent activities. Furthermore, you can display the level or kind of security on your website to reassure your customers that they are safe. 

Here are some steps you can take to secure your website:

• Use secure and tested payment gateways 
• Purchase SSL certificates from trusted brands 
• Make use of multi-factor authentication 

• Implement other SEO best practices.

Search Engine Optimization is one of the most important aspects of owning a profitable website. Therefore, it is pivotal that you do your best to implement both on-page and off-page SEO to increase reselling sales. 

Here are some crucial aspects of SEO that you can immediately implement to boost reselling sales this Christmas:

• Use keywords in anchor text for links 
• Ensure that your URLs are short, precise, and descriptive 
• Make use of alt text for the images on your website 
• Avoid broken links on your websites. You can get tools to help you monitor your links 
• Avoid duplicate content and pages 
• Let there be a sitemap on your website 

Give your loyal customers bonuses and discounts 

This is a no-brainer tip to help you boost online sales this Christmas. According to experts, 49% of customers expect brands to send customised promotions based on their preferences. 

Therefore, you’ll give your customers exactly what they want by providing personalised coupons and discounts on their favourite category of products. 

Some promotions you can do to increase holiday sales with this include: 

• Providing customers with personalised local deals based on location data 
• Offering customised gifts for shopping over a specific amount
• Sending discounts for products that were recently saved, browsed, or placed in the cart by customers. 
• Offering discounts for repeat purchases. 
• Offering free shipping, although you must set a price limit for this. 

Furthermore, you can fully maximise discounts and bonuses by implementing a timeline after which they expire. Doing this triggers the Fear of Missing Out (FOMO) in your potential customers and will most likely compel them to make the purchases immediately. It also induces a feeling of scarcity in your products which researchers say makes a product more attractive to potential customers. 

To infuse the FOMO on your customers, you can use a countdown banner beside the products to point out how much time they have left before the offer on the product expires. Other ways to create a sense of urgency include:

• Offer reward points for those that purchase before the expiration of the deadline 
• Make the number of products left in the stock public. However, you should only do this if there is genuinely a fast-paced demand for the products 
• Notify customers via mail, sms and social media that discounted products are running out.

Create exciting offers for new customers 

You don’t only plan for your loyal customers during the holiday season. Instead, you must also devise new ways to capture new customers. Therefore, you should create exciting “holiday first-time” offers that convince new leads to become customers. 

Some of the things that you can do include:

• Provide early access to upcoming sales for the holiday period 
• Offer discounts or personalised gifts to first-time buyers 
• Offer a referral bonus

Create a gift guide for the holidays 

This is a top-notch December marketing idea that works!

Remember, gift-giving is a vital part of the holiday season. So, you can maximise this to increase reselling sales. All you have to do is help your customers deal with the mental rigours of deciding on a gift or finding the perfect gift by creating a series of holiday gift guides that feature your products. 

It is important to note that to make this work, you must be very creative. In addition, you can create categories that appeal to your customers based on their data. Furthermore, you should create search-engine-optimized landing pages that will fit into relevant search queries during this period. 

Some popular search queries that you can optimise for include:

• Self-care package gift 
• Personalised gift ideas 
• Christmas gift idea for teachers 
• Christmas gift ideas for colleagues 
• Sustainable gift ideas 

Run cart abandonment campaigns 

If you are looking to increase reselling sales, then you cannot allow the fact that customers abandon their carts to deter you. Instead, create campaigns to remind them of their cart and urge them to complete payment. 

You must remember that people always look for the best deals, especially during the holiday season, as they’ll typically do more shopping. Therefore, they’ll likely explore various businesses before making a decision. 

So, if your potential customers abandon a cart, it doesn’t have to be the final goodbye. Instead, leverage abandonment campaigns to put yourself in their face again, which may be all they need to commit to you. 

To run a cart abandonment campaign, here are some tips that will be useful for you:

• Use email automation tools
• Remind users after a set period to complete the purchase 
• Make use of words and indicators that may generate FOMO 
• Don’t be too pushy
• Appeal to their emotions

Organise a Giveaway 

Who doesn’t like a good giveaway?

The holiday season is all about joy, sharing, and giving. Therefore, you can tap into this by organising a creative giveaway. The giveaway can take several formats. 

For instance, you can offer to give a % of sales made during this period to charities and other similar organisations. Another idea may be to ask people to pay whatever they like for certain giveaway products. 

But remember, even when you run giveaways, you should also aim to increase your business’s exposure and attract more customers.

Run a holiday season social media campaign 

Social media is, without a doubt, one of the best ways to increase eCommerce holiday sales. 

Most consumers hang out on social media, making it one of the best places to convert leads and increase reselling sales. However, the thing about social media is that you must have been building your audience long before the holiday season arrives.

Therefore, ensure that at least three months before the holiday season, you are already engaging your customers on social media with entertaining and informative posts that will help you build an audience. This will ensure that a customer base already knows about you and your products when you launch your holiday sales campaign and even introduce ads. 

That said, you can also leverage social media during the holidays even if you’ve not been actively engaging your audience in the preceding months.

Provide seamless customer service 

You should always provide excellent customer service because this is one reason your customers will recommend you to others. However, during the holiday seasons, when the workload is usually more, the ability to provide customers with seamless service may be what distinguishes your reselling venture. 

Here are some tips to help you here boost online sales this Christmas with excellent customer service:

• Add a chatbot to deal with any minor issues that customers may have and point them in the right direction 
• Create self-help pages that can immediately help customers with questions that bother them 
• Increasing your staff to be able to deal with increased workload and business demands

Cross-sell and Upsell 

Have you ever gone to a store to order just one product and returned with other products you didn’t plan to get? It likely has happened to us all, which is precisely what cross-selling and upselling are all about. 

To increase reselling sales, you must be ready to suggest complementary products to customers who are already purchasing one of your products (cross-selling). Furthermore, you can offer upgraded versions of the products they were going for with the promise of more value (Upselling). 

Some tips to help you with upselling and cross-selling on your website include:

• Use plugins for upselling or cross-selling 
• Offer cross-sells right before your customers add a product to their cart 
• Ensure that you only offer products they have not purchased before

Ensure your website has a festive look 

If you had a physical store, you’d probably install Christmas lights and a tree to lend a festive feel to your ambience as it helps put shoppers in the mood.

Your online store is no different. Holiday shoppers should be able to ‘feel’ the holiday season when they visit your website, as it helps improve their shopping experience. More importantly, it is an excellent way to boost reselling sales.

Some tips to give your website a festive look include:

• Change the fonts of your website to lend a festive look 
• You can change or redesign icons to have festive appendages like hats, lights, etc 
• You can have images that reflect the season on your homepage and even on other pages 
• You can change the themes to give off a festive vibe. 

Leverage micro-influencers 

Influencers are one of the great December marketing ideas that can help you boost holiday sales. The idea behind using micro-influencers is to get individuals with 1000 to 10,000 social media followers and partner with them to create exciting content about your products or services for their audience. 

You could have them create holiday-themed user-generated content with the products while tagging you. It is important to note that with influencing, the primary goal is brand or product awareness more than immediate sales. However, it often leads to a massive influx of sales.

Now That You Know 

Holidays almost always come with increased shopping and buying. However, many business owners need to capitalise on this increased shopping. Hopefully, these tips on increasing reselling sales have given you the insight you need on how to attract more customers and boost your profits this holiday season.

We recommend combining all the tips we shared to get the best results you can get. Or you may choose those which are most relevant to you. Either way, you can be sure that you’re investing in higher holiday sales.

Crept Chief Notify is a reseller platform that provides you with the tools to maximise your reselling business. We’ll tell you what to sell, when, and what prices to set for increased profit. Sign up to our reseller platform today.